Once your songs are written you'll need to have the best possible representation of your new material. I evaluate music all day long and I have noticed a common theme. If your music doesn't sound professional then it won't be taken seriously, no matter how good your writing & songs are without an amazing recording it won't be taken seriously. So don't go in half way, there are a lot of people offering recording services all over the place. Just remember, recording is expensive to do it correctly and you will get what you pay for; that being said it can still be done even with a fairly modest budget.

If you had a sign above every studio door saying, ‘This Studio is a Musical Instrument,’ it would make such a different approach to recording.
— Brian Eno
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